Although enjoyment, self-growth, education, and socializing can and should be met through business, the primary enlivening influence in a business is one of service and contribution. And, if you are having trouble sticking with the four business focuses, try this Action Step:
• Identify your needs. Especially ones that aren't being met.
Marshall Rosenberg, author of Nonviolent Communication, lists many, many universal human needs. The Center for Nonviolent Communication has a list of needs here: http://www.cnvc.org/needs.htm.
If you can scan through the list and identify any particularly strong needs you have that aren't being met, you'll have a clue as to where you might be unconsciously trying to use your business to soothe yourself.
Example: I have a need for creativity, and one way I love to meet that need is in cooking. A day in the kitchen really does it for me. But, I decided long ago that I didn't want to be a professional chef, and instead treat it as recreation. Very satisfying. When I'm feeling that particular urge for creativity, I don't try to make my business do back flips, I just take some time off, and spend it in the kitchen. Bon apetit!
Once you begin to meet those unmet needs, look back at the four business focuses, and unleash your creativity. Your business just may end up as a very useful, and thus valuable, work of art.
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